Klorane — Amazon’s Spring Trends Event

Spring Favourite?  Klorane Dry Shampoo!

SEEN joined French pharmacy favourite haircare brand Klorane at the hotly anticipated Amazon Spring Trends Event in LA for its first ever physical Creator Growth event. Hosted at the renowned Beverly Hills Hotel, the event aimed to educate existing and new Amazon influencers through immersive and engaging content driven touchpoints. Klorane powered their famed Dry Thru for guests for two sessions on-site: the “Amazon Influencer Program 101” panel and @jasminetookes “Spring Sweat” class.

An iconic team for an iconic brand

Stylists @hollymillshair, @cynthiaglam, and @hairbyemilylamb led
first-hand trial and application of the iconic Klorane Dry Shampoo offering live expert styling tips & tricks while guests enjoyed Klorane Oat and Flax Milk lattes to highlight key ingredients.

Delivering results

During the week of the event, weekly impressions on Amazon-owned channels were up +238% and weekly engagement up +76%.
Attendees who attended the Klorane Dry Thru garnered a 9.5M social reach and as a result, net sales for Klorane on Amazon increased
108% for sponsored products vs. the two weeks prior while net unit purchases on Amazon increased +69%.