PRO STUDIO MEETS PHOTO STUDIO
Lights. Camera. GLAM.
The MAKE UP FOR EVER Toronto Pro Loft was transformed into a picture-perfect studio for artists to host beauty influencers and local press for an exclusive 1:1 appointment to discover the new HD Skin Concealer alongside other recent launches including Artist Face Powders and HD Skin matte velvet powder for a focus on complexion.
Following their glam session, attendees had a portrait session with beauty photographer, Alyssa Lancaster and selected their top five favorite images to receive digitally with their favorite printed on a polaroid to serve as a memento of the ‘backstage’ access to the Pro Loft.
SEEN led the event from conception to execution, ensuring the pro artists behind the brand were able to educate attendees 1:1 on the latest MAKE UP FOR EVER launches. The day saw 49x social posts garnering over 1.2M impressions among the 26 guests with 9 in-feed posts.
The social buzz surrounding the event drove a 20% increase in sales of the new HD Skin Concealer on Sephora.com the week of the event.