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Deep knowledge. Courageous Thinking. Brilliant Ideas.

An industry-leading collective of beauty experts encompassing strategy, creative, communications and beyond.

Connecting brands with consumers via an expert understanding of the ‘who’ and the ‘how’

Specialist thought leadership meets industry-leading creative execution

A new channel of advocacy, for a new era in beauty communications

Founder Brands

The Simple Truth

SinfulColors — Claws TikTok Content Creation

Avon — Lisa Armstrong

BYOMA – Sell Out Launch

Pai — The Impossible Glow Launch

Garnier — World Of Green Beauty

ALMAY — Ambassador Launch

NARS – Powermatte Lipstick Launch Event

🇺🇸 NEW CLIENT ALERT 🇺🇸⁠ ⁠ We are p

Staying confident everyday with @suredeodorantuk 💚

@bradleysimmonds shows us his daily wellness routine featuring Sure’s latest launch, Non-Stop 72 Hour Deodorant, for a burst of freshness throughout his day!

The campaign featured 6 Nonstop Advocates across Instagram, and generated lx21 pieces of content, 1M+ Impressions and a 2% engagement rate 💥

“Created by Rihanna and A$AP Rocky, Fenty Skin L

“Created by Rihanna and A$AP Rocky, Fenty Skin Lux Balm is lip balm, leveled up. The Barbados Cherry-powered formula brings dry, chapped lips back to life with instant hydration and conditions lips with a delicious blend of butters and oils. Grazia praised the A$AP Rocky and @fentyskin collaboration and placed the Fenty Skin Lux Balm as the number 1 lip balm launch for 2024.⁠
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‘If you need proof of the importance of lip care, look to Rihanna and A$AP Rocky, who have just collaborated on the launch of a new lip balm, Fenty Skin Lux Balm Ultra-Hydrating Cherry Lip Balm’ says Sameeha Shaikh, Beauty Writer @graziauk.⁠
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Thank you so much @sameeha for the Grazia Support!”⁠
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Emily Childs, Senior Communications Manager, Beauty SEEN 🇬🇧

🇺🇸 NEW CLIENT ALERT 🇺🇸⁠ ⁠ We are t