a little about us

“As SEENERs, we’re characterised by our energy and creativity and our belief in the importance and relevance of beauty. We’re proud to be a female-led, female-first business.”

— Jane Walsh, CEO, SEEN Group

the Seen way

In everything we do, our aim is for our values of positivity, inclusivity, creativity and excellence to shine through – and we go above and beyond to ensure that as a team we feel empowered and inspired, and we’re always looking for new ways to expand our thinking – not a week goes by without team brainstorms, trends downloads and industry updates happening. We have an established – and much sought-after – graduate scheme, as well as exceptional training opportunities and extra-curricular creative bursaries, too.

“Seen Group have supported the British Beauty Council since inception and have continued to be our voice to the media since 2018.

We have an exceptional working relationship and the agency have truly become part of the organisation. We could not have launched and maintained the level of visibility without them.”

— Millie Kendall MBE, CEO, British Beauty Council

we believe in the possibilities of beauty

Since it was established in 2019, we’ve worked with the British Beauty Council to help put the UK beauty industry on the map at a government level – something that we’re proud to say has now been achieved, with the UK government now recognising the contribution of the beauty industry to the UK economy. Over time this important recognition will help us achieve the British Beauty Council’s ambitions of greater support for education, innovation and inclusivity within the personal care sector, as well as a focus on industry-wide sustainability commitments.

our commitments

In order to lead and support essential industry-wide change, we stand by a series of commitments around inclusivity, diversity and representation which you can see in full by clicking the link below. As a business, we hold ourselves accountable to be part of the change, and also challenge our network to do the same, not only through inclusive business practises but also by making space to talk about how we are doing as a team, and how we can learn and improve every day. We also have an inclusivity reading list which we update with links to books and articles that can help us grow.

work with us

We’re all about exceptional talent and brilliant personalities. Sound like you? Click here to learn more about working at SEEN, and discover our current vacancies.


our clients


Beauty SEEN

  • Influencer Identification
  • Reputation Management
  • Media Profiling
  • Press Office Management
  • Project Management
  • Ambassador Management
  • Global Communications
  • Toolkit Creation & Deployment
  • Brand & Founder Editorial Profiling
  • Brand Partnerships
  • Crisis Communications
  • Media Training
  • VIP Services
Brand Experience
  • Event Concepting
  • Event Production
  • Guest List Management
  • Live Experiences
  • Virtual Experiences
  • Consumer, Industry & Corporate Events
  • Retailer Showcases
  • Creative Mailer
Influencer Marketing
  • Partnership Management
  • Influencer Identification
  • Vetting
  • Seeding
  • Negotiation
  • Contracting

SEEN Works

  • Market Research
  • Landscape Analysis
  • Conversation Analysis
  • Consumer Insights
  • Focus Groups
  • Data Capture & Analysis
  • Industry Reports
  • Innovation Forecasting
  • Brand Strategy
  • Consumer Surveys
  • Cultural Insights
  • Trends Forcasting
  • Communications Strategy
  • Media Strategy
  • Integrated Strategy
  • Content Strategy
  • Toolkitting
  • Social Strategy
  • Brand Purpose
  • Cultural Insights
  • Trends Forecasting
  • Paid Social
  • Performance Marketing
  • SEO
  • Social Commerce
  • Social Consultancy
  • CMS & Platform Builds
  • Brand Development
  • Visual Identity
  • Copy Writing
  • Design & Art Direction
  • Content Creation
  • Advertising
  • Asset Creation
  • Creative Concepting
  • Website Design & Build
  • Digital Production

Community X SEEN

  • Talent Representation
  • Consumer Driven Focus Groups
  • Content Creation
  • Affiliate Marketing
  • Micro-Influencer Campaigns
  • Pro-Bono Communications

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