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Deep knowledge. Courageous Thinking. Brilliant Ideas.

An industry-leading collective of beauty experts encompassing strategy, creative, communications and beyond.

Connecting brands with consumers via an expert understanding of the ‘who’ and the ‘how’

Specialist thought leadership meets industry-leading creative execution

A new channel of advocacy, for a new era in beauty communications

SinfulColors — Claws TikTok Content Creation

Garnier — The Garnier Greengrocer

Vaseline — If Hands Could Talk

Garnier — World Of Green Beauty

FLANNELS Beauty — Launch

Avene – TikTok Content Series

Almay — US Dinner

Fenty Beauty — UK & Scandinavia Launch

Pai — The Impossible Glow Launch

A new channel of advocacy for a new era in communi

This week @aveneusa hosted its first ever French P

This week @aveneusa hosted its first ever French Pharmacy event in New York City’s Soho neighborhood to celebrate the launch of their new Avène RetrinAL Advanced Correcting Serum. 🤍

Key media, beauty industry professionals and influencers stopped by The RetrinAL Room for a personalized one-to-one skin consultation with board certified dermatologist, @elyselovemd, to determine their RetrinAL regimen and shop the pharmacy for their Avène favorites.

Avène’s latest innovation in anti-aging skincare, the RetrinAL Advanced Correcting Serum helps reduce the appearance of fine lines and wrinkles, instantly hydrates and plumps the skin, and helps strengthen the skin barrier. Formulated with Bakuchiol, a natural retinol alternative, Pre-Tocopheryl (a Vit E derivative that is 40x more effective than pure Vit E), Niacinimide, Hyaluronic Acid, and the famous Avène Thermal Spring Water to soothe, soften, and calm skin.

#avene #retrinal #bakuchiol #beauty #beautyevents

“Smell however the f@ck you want” Today the r

“Smell however the f@ck you want”

Today the renowned multidisciplinary street and sculpture artist @mrflowerfantastic created this immersive billboard made from 80,000 flowers in Shoreditch to celebrate the restock of Fenty Eau de Parfum. 🖤

Inspired Rihanna's perspective on fragrance and the notes that comprise the scent, people can smell the Eau de Parfum IRL for the first time.

It will be there until tomorrow, Tuesday 10th May so don’t forget to go and smell it while you can!

#fentyparfum #fentybeauty #fenty #artinstallation

The secret weapon for bold, feathery arches is now

The secret weapon for bold, feathery arches is now at your fingertips. 💫

Say hello to @westmanatelier's Bonne Brow - the ultimate finishing touch to any makeup look. The perfect amount of firmness and creaminess for hair-like strokes and a just-right glide.

Available in 4 shades:
✨Stone: “Stone is a cool blonde tone. Perfect for very fair skin and those with lighter blonde hair or red hair.”
✨Clay: “A taupey blonde, is great for people with medium blonde, dirty blonde, or light brown hair.”
✨Bark: “A woodsy, warm brown—great for people with dark brown hair. If you’re blonde and want a deeper brow, you could also go for Bark."
✨Slate: “If you have black hair or blackish brown hair, you'd choose Slate. It's a cool, subtle, natural black tone.”

#browpencil #brows #browsonfleek #cleanbeauty #beauty #makeup #westmanatelier #