WE PRODUCE HYPER-SHAREABLE BRAND EXPERIENCES
To drive unmissable talk-ability around the Maybelline X Gigi Hadid collaboration, SEEN in partnership with Maybelline brought the jet-set world of brand ambassador Gigi Hadid to the UK with a series of unforgettable, hyper-shareable events for press and influencers.
The Hotel Gigi concept was crafted as a multi-layered destination to optimise ambassador time and brand spend. 1:1 media interviews, product trial masterclass and an evening after party driving record attendance, headlines and sales at launch.
