Viral phenomenon, US-born fine fragrance brand, PHLUR came to SEEN for an accelerated launch to market in the UK with exclusive retailer Selfridges.
Through a series of elevated press and influencer experiences and targeted product seedings, we created immediate industry love and endorsement for the brand and brand Owner, Creative Director and Influencer, ChriselleLim, positioning Chriselle as the modern-day innovator in luxury fragrance. The launch campaign delivered a series of dedicated full features in leading press outlets and secured an earned media reach of +128 million, driving pre-sale hype and a significant waitlist.
The UK launch culminated with a 60-person influencer dinner experience, co-hosted by Chriselle and Selfridges. The hottest invite in town, we secured mega influencer attendance including Patricia Bright (1.2M) and Victoria McGrath (1.3M), with the immersive dinner production generating over 109 pieces of social content with a combined reach of +11 million on the night.