Hosting an assortment of top-tier media and content creators, we immersed guests in the world of Eidesis, the brand’s latest fragrance. The curated one-night experience at Downtown hotspot, LA Proper Hotel, included hyper-shareable product display with key fragrance notes for high-touch education and optimal content capture moments.
To deliver further education and brand engagement for the core business, we drove guests to visit Aesop’s nearby Los Angeles boutique for personalized expert consultation and product discovery. This multi-touch approach increased awareness for both the latest innovation and the brand’s heroes, and overall re-ignited brand love, driving additional social content, building strong community and brand fans, and inspiring press angles.
Guests shared real-time social content throughout their stay highlighting Eidesis and core range, with a combined reach of over 3.9M, exceeding our target number of earned social posts by +168%.