US Launch

Already a household name in the Philippines, Sunnies Face approached SEEN Group to launch the beloved brand in the US while heroing their cult-favorite Fluffmatte lipstick and ensuring that the brand’s Filipino heritage and universally flattering shade range was central to storytelling.

Positioning the product, brand and founders as industry leaders and a “must have” for beauty junkies and hypebeasts alike, SEEN secured a press explosion of 20+ feature stories and 40+ launch stories during launch month with 100% of coverage including key brand messaging on the likes of ELLE, WWD, Allure, Fashionista, Forbes, InStyle, Bustle, Gloss Angeles and Byrdie.

Bringing to life a 360 campaign, SEEN identified a range of diverse influencer partners for content creation, who delivered a 500% increase on investment and 100% increase in impression KPIs and also secured 300 plus recipients of a collection mailer amounting in over 40% social shares.

With a successful press and social blitz during launch, Sunnies Face sold a lipstick every 28 seconds on launch day, amassing a month’s projected sales goals in less than a week of DTC availability.