Avon — Lisa Armstrong

SEEN took an innovative approach to micro-influencer campaigns when tasked to create major social awareness of the Lisa Armstrong makeup collection for Avon. The totally-organic micro-influencer seeding programme targeted budget-loving makeup enthusiasts, with the opportunity to earn via signing up to Avon’s affiliate program. 100+ micro-influencers were invited to sign up to receive samples of the collection at launch, and directed to Avon’s affiliate schemes to drive sales and earn commission from their content.

affiliate marketing
Brand & Founder Editorial Profiling
Analytics
Casting
Creative Concepting
INFLUENCER IDENTIFICATION
Media Profiling
Project Management

alongside the influencer strategy seen partnered with avon to create a suite of digital assets to live as both owned and earned content, driving buzz and awareness for the launch and beyond.

WE EXECUTE THE MOST INNOVATIVE INFLUENCER STRATEGIES

alongside the influencer strategy seen partnered with avon to create a suite of digital assets to live as both owned and earned content, driving buzz and awareness for the launch and beyond.