Ulta Beauty — See The Joy

We create impact at important retail moments

SEEN Works created a first-of-its-kind downloadable digital look-book to unveil Ulta Beauty’s hotly-anticipated holiday offering for consumer press and beauty influencers. Anchored in Ulta Beauty’s leadership in retail and its extensive brand assortment, the online platform was utilised to inspire editorial features whilst also elevating Ulta Beauty’s Pro expert voices, launched via a virtual press event to kick off the holiday season.

SEEN Works identified key consumer archetypes, based on trends and insights, which translated into an elevated gift guide to enable you to shop by consumer type.

Supporting content was conceptualised and art directed, by the team to inspire gift guides and sit on the digital look book.