L’Oréal Professionnel tapped SEEN to create a refreshed take on the immersive salon experience providing luxe personalized treatments with a modern yet timeless draw – Barbie meets Paris chic. New York-based media and influencers were given a first-hand introduction to the brand’s latest innovation in color care, Metal Detox, via exceptional artists, Min Kim, Sebastian Langman-Kirtley, Tippi Shorter, or Charlie Le Mindu.  Hair transformation were completed via a styling session with the brand’s latest collaboration Steampod x Barbie.

Consumer, Business and Trade Media alongside targeted influencers were educated on the effects of hard metal in the hair and the technology behind the leading tech tool, Steampod in a fun, informative, and memorable way to inspire quotes and headlines for editorial features.

The three-day event themed as the “ Dream Salon” secured 60% social share from its guests  and resulted in impactful headlines in WSJ Off Duty, The Zoe Report and Bustle.