NYX Professional Makeup wanted a moment to engage their community with their complexion heroes. SEEN Works concepted an evening tapping into the TikTok ”Get Ready With Me” trend moment, creating a bespoke creative identity for NYX PMU with the big idea of “In Your Face”.
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We designed a bespoke creative universe for the event, which started with a Get Ready With Me party and ended in an unforgettable evening in a private box the hottest gig of the year from the most In Your Face artist – Lizzo.
![](https://www.seengroup.com/wp-content/uploads/2023/04/MichaelaEfford_NYX_14-800x800.jpg)
Content stages, eye-catching backdrops and personalised GRWM stations for each attendee resulted in blanket product trial and social-sharing all night with professional photography from our “paid paparazzi”.
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