NYX Professional Makeup

In Your Face! GRWM Party!

NYX Professional Makeup wanted a moment to engage their community with their complexion heroes. SEEN Works concepted an evening tapping into the TikTok ”Get Ready With Me” trend moment, creating a bespoke creative identity for NYX PMU with the big idea of “In Your Face”.

We designed a bespoke creative universe for the event, which started with a Get Ready With Me party and ended in an unforgettable evening in a private box the hottest gig of the year from the most In Your Face artist – Lizzo.

Content stages, eye-catching backdrops and personalised GRWM stations for each attendee resulted in blanket product trial and social-sharing all night with professional photography from our “paid paparazzi”.