This major development of a strategic brand evolution for one of the biggest skincare brands in the US was informed by the expansion and refinement of brand pillars, direction on ambassador panel and refined product differentiation, and was deployed within subsequent communications plans.
A comprehensive brand audit was undertaken to understand intrinsically Tatcha’s current brand positioning, as well as overall communication messaging within the editorial, digital media, search and social landscapes. The result was an updated social, influencer marketing and wider business channel strategy, leading to a more compelling and coherent message for sustained growth.
SEEN Group has been a wonderful strategic and communications partner. They have been invaluable as we continue growing Tatcha’s brand awareness in North America
— Sarah Henry, CMO, Tatcha
SEEN Works helped Tatcha redefine its positioning and purpose