At the start of the global pandemic, SEEN created a highly-emotive and zeitgeist-defining TV commercial to celebrate 150 years of Vaseline, inspired by the many roles people and their hands accomplished during COVID-19. SEEN Works handled the whole project, from original concept and story-boarding to script writing, selecting UGC content and directing.
![](https://www.seengroup.com/wp-content/uploads/2021/02/Antibac--800x800.jpg)