To launch the new Clinique High-Fi Mascara in New York we brought to life a listening lounge concept in Manhattan. With the new product tagline ‘Lashes Get Loud’, we were briefed to design an experience to enable product education that resulted in constant content creation.
Guests entered through a giant High-Fi mascara bottle mirror tunnel that created an immersive photo and video moment before emerging into the High-Fi Listening Lounge. Utilising a venue with floor to ceiling projection we created content utilising the campaign and product imagery creating a constantly changing back drop for content creation. Bespoke speakers in the brand colours were fabricated and built as backdrops for our robotic arm slow motion video content moment and stage for Dj Tinashe.
The immersive set design, projection content and robotic arm video content moment generated a varied range of both video content across the content creators platforms