Missioned to re-establish bareMinerals ingredient-first, healthy dream chaser messaging, and build brand affinity while showcasing the latest complexion innovation, SEEN concepted and produced an immersive 36-hour media retreat in Hudson Valley, New York.
From farm-to-table culinary experiences and a brand led “get ready with me” session, to immersive educational activities including pottery and forest meditation, the steady cadence of brand-centric, tranquil moments provided first-hand product knowledge, furthering brand affinity among top-tier editorial targets.
With access to key brand stakeholder, including Brand President, Sidi Drissi and Chief Marketing Officer, Serena Giovi, and bareMinerals makeup artists, editors were brought into the world of bareMinerals and given behind the scenes access to the brand’s complexion story from the iconic ORIGINAL Loose Power Foundation, to the NEW Original Pure Serum Foundation, as well as a sneak peek of what is to come in 2024.
The press trip established brand loyalists, transforming them into product experts and advocates. Guests shared real-time social content throughout their stay, highlighting the complexion family and core range, surpassing established KPIs with 100% social conversion.