To reinvigorate love and interest for the brand’s year-old core product Petal Bouche Matte in the shade Cœur Infidèle, Community x SEEN gave 300x elevated micro and nano-creators the opportunity to trial the product as a “twist on the classic red lip” and showcase how they wore the unique pink shade for summer.
The campaign aim was to create UGC via product application and showcase the hue on a variety of diverse creators with a focus on awareness.
The result? A flood of organic content on social with over 350+ pieces of quality content posted over a 3-week span, garnering 775K+ impressions. In addition, the campaign featured a 5.4% engagement rate with $45K+ in EMV, a result that was more than 180% increase on investment.