Community X SEEN collaborated with Pai on the launch of Pai’s first ever bronzing product, The Impossible Glow. The illuminating innovation was seeded to the Community x SEEN network as part of “Glow Your Way” campaign – which aimed to show the multiple ways that the product could be used to achieve a radiant skin finish. 100 micro-influencer members of Community x SEEN were selected to receive and trial the product in its first week of launch with an opportunity for creators to earn from their content too.
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