Tapping into our strong network of experts and artistry agents in New York and Los Angeles, SEEN executed over a dozen partnerships across hair and color portfolio clients to collaborate on prominent red-carpet moments including the 2021 Met Gala, MTV Video Music Awards and EMMYs.

Driving brand awareness with relevant talent, a collective of clients partnered with highly sought-after hair, color, and nail experts including celebrity makeup artists Kali Kennedy, Kelsey Deenihan and Molly Greenwald; hairstylists Peter Butler, John D. and Bobby Eliot; groomer Laila Hayani; and Nail Pros Thuy Nguyen and Eri Ishizu. Artists were identified by SEEN for their on-brand clientele and contracted to create bespoke looks for celebrities including the likes of Hailey Bieber, Ciara, Dan Levy, Addison Rae, Kit Harrington, Gabrielle Union, Claire Danes, Olivia Rodrigo, Beanie Feldstein, Barbie Ferreira, Emma Chamberlain, Lourdes, Leslie Grace, Amandla Stenberg and Emma Corrin.

SEEN secured over 100 pieces of editorial coverage with 9.7+ billion impressions across beauty and entertainment outlets, in addition to social media coverage the week of events.